Customize your program by choosing those master classes that fit your needs and spark your interest.

Welcome and registration
08h30 - 09h15
09h15 - 09h25
Coffee break
10h45 - 11h15
11h55 - 12h00
12h00 - 13h00
Coffee break
14h30 - 15h00
Closing drink & networking
16h30 - 17h30
Terms and conditions
Keynote - The science of talent attraction

Effective talent attraction strategies are critical to your business’s success - especially now, when competition for top talent is high. To help you hire the best candidates out there, we surveyed more than 8,000 job seekers and 1,000 talent professionals in Belgium to get to the bottom of what job candidates want and how they make career decisions.

Join Anouk Kon, Recruitment Evangelist Benelux at Indeed, to learn what it takes to attract talent today and why the old myths about recruiting no longer apply.

This session will cover:

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Keynote - 7 optimization strategies for ruling rankings

Longtime SEO expert Joel Cheesman, principal at gSherpa, believes optimizing for Google is an essential recruitment advertising strategy, and has been for over a decade. The new challenge, however, is getting the most out of your job postings by optimizing them for Google for Jobs, the search engine’s latest foray into job search.

In this presentation, Cheesman goes over a variety of tactics to make sure you come out on top when job seekers use Google to find employment.

What to expect?

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Keynote - The world's most famous hacker

Kevin Mitnick is the world's most famous hacker, global bestselling author, and the top cybersecurity keynote speaker.

Kevin was the most elusive computer break-in artist in history. Once one of the FBI's Most Wanted, because he went on an ‘electronic joyride’ during which he hacked into more than 40 major corporations just for the challenge and not for monetary gain, Kevin is now a trusted security consultant to the Fortune 500 and governments worldwide. He and his team of white-hat hackers now maintain a 100 percent successful track record of being able to penetrate the security of any system they are paid to hack into using a combination of technical exploits and social engineering. 

As a one-of-a-kind, public speaker, Kevin's presentations are akin to technology magic shows, which include live demonstrations of the latest hacking techniques that educate while keeping people on the edge of their seats to help raise "security awareness" of individuals and organizations worldwide.

The threats from hackers? It takes one to know one.

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Master class I

LinkedIn recruitment hacks

After its launch in 2003, LinkedIn quickly became one of the preferred tools for headhunters. The self-sustainable database was a God’s gift for ambitious recruiters. However, the majority of those recruiters stick to the – mostly expensive – standard recruitment solutions. In this break-out session, you’ll learn lots of fancy tricks and guerrilla marketing techniques which will make your recruitment much more effective. If you want to know about the latest tips and tricks, then you might want to join this session!


The digital refreshment: the must-have ingredients for a human digital recruitment strategy

The tight labor market presents everyone with the challenge of continuing to find, seduce, fascinate and engage talent. Is purchasing the latest new tools the solution for a future-proof talent acquisition policy? Or should more be done? Wim Van Meerbeeck gives a clear insight into the pitfalls, possibilities and must-haves of a digital recruitment strategy.


The esports market and the fans

Gaming, a multimedia experience that took the world by storm the past decades. An industry that has become bigger than Hollywood and the music industry... combined.With esports, the phenomenon of competitive gaming has produced the first gaming superstars with millions of fans and millions in prize money. 

But what's this of importance to HR and recruitment? Well, more than you might think. With a staggeringly proportion of esports fans being highly educated technical profiles and the rise of not-so-easy to convince millennials in the workplace, understanding this industry and how it works is crucial to capture the attention of its adherents.

As the founder of Benelux' most popular online platform for videogame competitions, Kayzr, I will be your guide through the fantastic world of gaming entertainment. Get ready to get your mind blown!


A recruiter's guide to content strategy

Your ideal job candidates are probably pretty busy, which means you’ll need content that can catch and keep their attention. In this session, Jori Besteman, Senior Marketing Manager Benelux at Indeed, will show you how to craft powerful content that attracts the best possible candidates for the job.

In this session, you’ll learn to:

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Master class II

Hyperpersonalization in HR

Do you remember how it made you feel the last time you had a personalized experience? Maybe it was the moment you entered your car and your seat adjusted automatically as you were recognized based on your key. Or the moment you entered the bakery and your usual bread was already prepared and waiting for you. Either way, a personalized experience drastically increases customer experience and brings a smile to your face.

Hyper-personalization takes personalization a step further: by combining behavioral and real-time data and leveraging the power of AI, companies can deliver more relevant content and service to each customer. During this master class, Valon will introduce you to the
different techniques and strategies successful organisations, such as and Amazon, use to enhance their customer experience with hyper-personalization, and how this can be applied in an HR context.


Automated recruitment via chatbots

290 million people within the European Union are using social media on a monthly basis. This is about the largest pool of candidates that exists today. Will recruitment using technology (such as recruitment robots) combined with social media help recruiters save time, reduce the stress level and hire candidates on time?

Our recruitment robot called Dora, working 24/7, is searching and interviewing thousands of candidates every hour according to the job specifications, especially on particular moments when the candidates have more time. Can’t live without your smartphone? Well, we believe a recruitment robot will evolve into something similar for recruiters.

We are kindly inviting you to discover a few insights and challenges on how the tech and social network can be combined to fully boost your recruitment.


Mapping the emotional peaks & valleys of the hiring journey

The hiring journey can bring on a rollercoaster of emotions and stress, for both jobseekers and talent professionals alike. For every pain point you encounter as you write job content, review resumes and vet candidates, jobseekers are fighting their own frustrations and uncertainty. They agonise over what you want to see in their applications and wonder why they haven’t heard back in the days or weeks following their application.

In this session, Sara Cauwenbergh, Recruitment Evangelist Benelux at Indeed, will break the hiring journey down into its component parts to explore the ways recruiters’ and jobseekers’ confidence ebbs and flows at each stage. You’ll walk away with a blueprint you can use to map out your own hiring journey and identify opportunities to humanise the experience.


SEO, search engines and recruitment: a successful marriage

People start their job search via search engines. That’s a certainty, but are they looking for a “job” or a “vacancy”? In this session, Frederik will illustrate how to look for (and find) candidates via search engines at a low cost. Why use SEO and SEA? How to beat competition when it comes to search engine marketing? These and so much more questions will be answered using best practices. To top it off, Frederik will provide tips & tricks that can be implemented in your company strategy immediately.

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Master class III

How Cloud and AI will transform the HR industry

In this session, Edward will explain his vision on how cloud and artificial intelligence innovations will transform the HR industry. Machine learning could help decrease unemployment and could support citizens in their career development process. It could radically turn around the HR processes and make the HR experience great again.


HR marketing automation

In this Masterclass, you'll get inspired about how marketing automation can be an asset in the recruitment process, from personalization, over higher engagement and supporting the conversions on open positions. 


Recruit like a marketeer: grow with data driven strategy

Stop taking decisions without analysis. Data is one of the most important tools to efficiently recruit and make the right decisions. Lies Permentier challenges you during her session and shows what you didn’t know about candidates, the candidate journey and the ROI of your marketing campaigns. With the latest figures from Belgian benchmark data, Lies shares new insights into the trends in the recruitment market. You learn what the most important figures are within recruitment data and how your organisation can benefit from these insights. Because one thing is certain: those who make good use of recruitment analytics, have all the assets to reach and retain the best candidates.

Candidates are customers too: an essential mindshift

The job market is strong, and candidates are now empowered buyers that expect speed and ease. In this session, Frederik will explore four emerging recruitment tech trends that shape high-touch and swift-moving talent journeys. You will walk away with best practices to craft a consumer-like candidate experience with early engagement, Google-optimized job posting, texting, virtually-held career events and fast offer management and induction to accelerate the productivity of a competitive workforce.

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Implementation in my company strategy: how to?

Why you might never attract the candidates you really want.

As an expert in employer marketing and the CEO of INSILENCIO, Tom will share his thoughts on how to really maximise the candidate experience. And how to retain your top talents once they join your company. Walk out with some tips and tricks you can use the next day.

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